Audi's electric car, a great pioneer of engineering.
An all-electric Audi production car – soon it will no longer just be a vision, but a reality on the roads. You can already sense the feverish anticipation among everyone involved in this project. They can’t wait to add a new dimension to the company’s principle of Vorsprung durch Technik. Underlying the project is a continuous process involving different development stages. Before a production car like this goes into production, all necessary parameters – safety, comfort, aesthetics – are first optimised on the basis of studies. This work draws on tried-and-tested knowledge, but new challenges also need to be mastered. In e-mobility projects, range is an especially important factor. Achieving the maximum isn’t just a matter of technology but also of design. The various factors have been perfectly harmonised to create a complete package that will allow the first all-electric Audi production model to reach a range of 500 km in future.
Two show cars give an impressive taster of the future of e-mobility at Audi – the Audi e-tron quattro concept and the Audi e-tron Sportback concept. They embody the continuous development process – from vision, to initial miniature model, to show car. And showcase new ideas without straying too far from Audi production models.
One vision, many creative approaches: Audi picks the show car design teams by means of an internal bidding process. The design team headed by Gary Telaak successfully pitched their vision for the Audi e-tron quattro concept, while Philipp Römers’s team were awarded the task of designing the Audi e-tron Sportback concept. The path leading to a finished show car is also a continuous process. It usually starts out with a sketch on a piece of paper, which is then transferred onto computers and developed into a 3D model, before the fine-grained detailed work begins.
An all-electric Audi production car – soon it will no longer just be a vision, but a reality on the roads. You can already sense the feverish anticipation among everyone involved in this project. They can’t wait to add a new dimension to the company’s principle of Vorsprung durch Technik. Underlying the project is a continuous process involving different development stages. Before a production car like this goes into production, all necessary parameters – safety, comfort, aesthetics – are first optimised on the basis of studies. This work draws on tried-and-tested knowledge, but new challenges also need to be mastered. In e-mobility projects, range is an especially important factor. Achieving the maximum isn’t just a matter of technology but also of design. The various factors have been perfectly harmonised to create a complete package that will allow the first all-electric Audi production model to reach a range of 500 km in future.
Two show cars give an impressive taster of the future of e-mobility at Audi – the Audi e-tron quattro concept and the Audi e-tron Sportback concept. They embody the continuous development process – from vision, to initial miniature model, to show car. And showcase new ideas without straying too far from Audi production models.
One vision, many creative approaches: Audi picks the show car design teams by means of an internal bidding process. The design team headed by Gary Telaak successfully pitched their vision for the Audi e-tron quattro concept, while Philipp Römers’s team were awarded the task of designing the Audi e-tron Sportback concept. The path leading to a finished show car is also a continuous process. It usually starts out with a sketch on a piece of paper, which is then transferred onto computers and developed into a 3D model, before the fine-grained detailed work begins.
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